Overview

This guide outlines the steps to integrate Google Analytics with your Salesforce self-service site to gain deeper insights into user activity, including user types, page views, and customer searches.

⚙️ Initial Setup in Salesforce Experience Builder

To ensure proper data capture, you need to configure your Salesforce site within Experience Builder.

1. Enable Scripts & Third-party Hosts:
   • Navigate to Settings -> Security.
   • Under Content Security Policy, select Allow Inline Scripts and Script Access to Whitelisted Third-party Hosts.
2. Add Your Google Analytics ID:
   • Go to Settings -> Advanced.
   • Enter your Google Analytics ID in the designated field.

1. Enable Data Tracking & Privacy:
   • Select Let Google Analytics access your Salesforce data to track user types, user IDs, and customer search activity.
   • Select Use IP Anonymization to mask IP addresses on the Google server side, which aids in privacy compliance.
2. Publish:
   • Publish your site to activate the integration and begin streaming data to Google Analytics.